COSMETICS, drugs and toiletries are the fastest-growing retail categories in a weak consumer landscape, according to statistics released last week. Retailers of pharmaceuticals and medical products, cosmetics and toiletries rose 7.2%, according to Statistics South Africa. These sectors have been the best-performing categories throughout the consumer-spending downturn, said Nedcor Securities retail analyst Syd Vianello. He expects this trend to continue for the short-term. In stark contrast, retail sales fell 1.5% year on year in February - the 13th consecutive month of declines - indicating that consumer demand is taking longer to recover than forecast. Economists had predicted a slight up-tick in sales. Apart from the feel-good factor of cosmetics that enables customers to look and feel comfortable without having to spend extravagantly on fragrances, Vianello attributes growth in this category to high price inflation for drugs and rising membership fees of medical aids. He forecast a 12% improvement in 2010 sales of cosmetics, drugs and toiletries. Increased margins for drugs and rising sales of feel-good products are expected to be positive for personal care retailers such as health, beauty and pharmacy retailer Clicks, unlisted entity Dis-Chem, as well as large supermarket chains such as Shoprite. Shoprite has opened 101 MediRite pharmacies and continues to expand. It confirmed that personal care, toiletries and drugs are growing faster than groceries within Shoprite and Checkers. The biggest sellers are disposable nappies, sanitary ware and dental hygiene products. Clicks is well positioned for sales of drugs, personal care and toiletries and its buoyancy will be borne out this week when the group releases interim results. In a recent trading update, the group said headline earnings per share for the six months ending February would be 20%-25% higher than the previous comparable period. Clicks has dispensaries in 230 of its 360 stores and its stated ambition is to get to 500 stores, all with a dispensary and clinic. Mike Harvey, Clicks' managing director, said vitamins and supplements were the biggest growth areas. In personal care, the fastest-growing categories are face and skincare, soaps and dental products, and feminine protection. Unilever, the largest manufacturer of personal care products in SA, reported a 12.7% rise in toiletries from February last year to this year, while deodorants were up 11.4% over the same period.
Adele Shevel: The Business Times, 18 April 2010
